The year 2014 was the year of content marketing – no matter which marketing blog you were subscribed to, your feed was filled with articles, ebooks, GIFs even quips about content marketing. And though we were all bombarded with knowledge all through the year, many marketers still believe that content marketing simply involves writing a blog post and sharing it on social media.
This post is directed to all of you marketing folks who are still a little hazy on the content marketing concept – sure you know what landing pages are what you need to do to create them, you know how to design infographics- but do you know how these two and more are tied into your content marketing campaigns? No?
This is why the Instapage team have created the “ABC of Content Marketing”- the only infographic you’ll need to get a handle on the basics of content marketing.
You might also like to read the Digital Marketing Predictions & Trends for 2015 from our own marketing team.