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August 9, 2011
The Power of Good Business Card Design

The business card is a predominant design element of brand messaging and a reflection of corporate culture, as it is often the first branding message a client will see, and it builds a first impression about the company from the moment...

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June 21, 2011
Branding

Branding is the marriage of technology and art. Consider the Nike “Swoosh” symbol. It’s easily recognizable, it’s universally recognized (no text) and it’s simple. Very simple. The Swoosh was tested in focus groups and in test markets before it...

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