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June 20, 2011
Marketing to Hispanics takes center stage – Business Monday – MiamiHerald.com

Marketing to Hispanics takes center stage – Business Monday – MiamiHerald.com. Big brands are using hipper, more sophisticated campaigns with Latin celebrities and parties to help connect with consumers. Read more: http://www.miamiherald.com/2011/06/05/2251284_marketing-to-hispanics-takes-center.html#storylink=addthis#ixzz1Pydk7H2W Big brands are using hipper, more sophisticated...

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June 20, 2011
The History of Email!

To commemorate email’s 40th anniversary, Reachmail has put out an infographic on the history of email. Unfortunately for both businesses and consumers alike, it really hasn’t changed that much. According to a Symantec report, over 80% of the world’s...

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June 15, 2011
QR Codes. What is that? (and 4 other things you should know about them)

Have you seen these odd looking black and white squares (like the one displayed here) in magazines, on signs, and online? They’re called QR codes, and they have the potential to do some remarkable things for your organization.  ...

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June 12, 2011
QR Codes: Are You Ready For Paper-Based Hyperlinks?

You’ve probably seen them in newspapers, magazines or other paper-based publications: two-dimensional bar codes, called quick response codes (QR codes). What are they? They have been described as paper-based hyperlinks, and this is a good description. You simply take...

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May 12, 2011
Trash-Can Ads Get High Tech on L.A. Beaches

  Commune with the waves and dolphins, sure. Isn’t that why people flock to the beach? But start a dialogue with 500 trash cans in the Santa Monica sand? A new campaign for environmental nonprofit Heal the Bay is...

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February 20, 2011
¿Cuáles son las tendencias del marketing online para 2011?

Con consumidores que dependen cada vez más de Internet para tomar sus decisiones de compra, la inversión en el medio cobra importancia para las empresas. El 2010 está en la cuenta regresiva y las empresas ya piensan donde invertirán...

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